The Scene: ‘Lockdown’ is ongoing  and the three friends are enjoying a virtual drink.   

The Background: There is a huge shortage in the availability of Personal Protective Equipment (PPE), which must be reserved for front-line healthcare workers. That said, the government tells us that face masks and face coverings could be of benefit to the general public, both in the community and in the workplace and are, in certain circumstances advised (BBC News Article - 12 May) and / or mandated (Sky News article - 4 Jun). 

The Rationale: Whilst we are unaccustomed in the UK to wearing face masks or coverings, in the COVID-19 era and beyond, there is likely to be an ongoing requirement to do so in circumstances where social distancing is not possible.  

The Idea: We decided, over that virtual drink, to focus our efforts on securing a reliable, high quality, ethically-produced supply of face coverings for customers and businesses within the UK - face coverings that people want to wear to support their ‘wellness’ and the ‘wellness’ of others, not simply face coverings that they feel the need to wear.